Our visual identity

Get to know the elements of our corporate visual identity

Puntored is based on three pillars that will continue to mark the north of its actions. Three pillars that have consolidated its trajectory and experience and that give way to this transformation process that recognizes its history.

The human dot is one of the key elements to generate brand differentiation in the competitive environment. Its construction is based on the evolution of the rhombus, and together with the upper magenta dot it forms a person, giving it a human and close character to the brand.

For correspondent graphic pieces, magenta will be used exclusively as the base color and the logo in a white monochromatic version.

The Puntored logo can coexist with other logos keeping a special distance and proportions in order not to lose visibility and forcefulness.

Some incorrect uses of the Puntored logo. It is important to clarify that the proportions, allowed colors and integrity must be respected in order to maintain the coherence and impact of the brand over time.

In this manual you will find the essence of the Puntored brand, what makes it special and how to understand and manage its visual identity from its strategic understanding to how to work with its brand elements.