{"id":22265,"date":"2025-09-11T07:15:00","date_gmt":"2025-09-11T12:15:00","guid":{"rendered":"https:\/\/puntored.co\/?p=22265"},"modified":"2025-09-23T12:30:47","modified_gmt":"2025-09-23T17:30:47","slug":"pagos-en-boleteria-red-puntored","status":"publish","type":"post","link":"https:\/\/puntored.co\/en\/pagos-en-boleteria-red-puntored\/","title":{"rendered":"Pagos en boleter\u00eda: ampl\u00eda tus ventas con la red Puntored"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22265\" class=\"elementor elementor-22265\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b81b89d e-flex e-con-boxed e-con e-parent\" data-id=\"b81b89d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13bb7074 elementor-widget elementor-widget-heading\" data-id=\"13bb7074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pagos en boleter\u00eda la clave para llevar tus eventos <br>a donde tu app no llega<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658da429 elementor-widget elementor-widget-text-editor\" data-id=\"658da429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En la industria del entretenimiento y los eventos masivos \u2014conciertos, festivales, ferias y espect\u00e1culos\u2014, la experiencia del asistente comienza mucho antes del escenario: empieza en el momento en que puede <\/span><b>pagar sin fricci\u00f3n<\/b><span style=\"font-weight: 400;\">. Y en Am\u00e9rica Latina, esa facilidad no siempre ocurre en una app.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58b885 elementor-widget elementor-widget-text-editor\" data-id=\"d58b885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aunque los pagos en boleter\u00eda digitales han crecido, <\/span><b>el efectivo sigue siendo el medio m\u00e1s usado<\/b><span style=\"font-weight: 400;\">: el 70\u202f% de la poblaci\u00f3n lo utiliza con frecuencia y solo el 30\u202f% prefiere canales digitales, principalmente por la <\/span><b>falta de alternativas accesibles<\/b><span style=\"font-weight: 400;\"> en zonas con baja bancarizaci\u00f3n<\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/the-rapid-evolution-of-payments-in-latin-america\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\"> (McKinsey, 2023).<\/span><\/a><span style=\"font-weight: 400;\"> Esto significa que <\/span><b>hasta un 30\u202f% de los compradores potenciales quedan fuera del embudo digital<\/b><span style=\"font-weight: 400;\">, especialmente en comunidades rurales o semiurbanas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36e55e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e36e55e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.hsforms.com\/1GdobKj5mQZKZSjY_evrHLge8s6v\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar cita con comercial<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7d1673 elementor-widget elementor-widget-heading\" data-id=\"7a7d1673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El verdadero desaf\u00edo no es la demanda: es el acceso al pago<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386681c3 elementor-widget elementor-widget-text-editor\" data-id=\"386681c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"87\" data-end=\"932\"><span style=\"font-weight: 400;\">El verdadero desaf\u00edo no es la demanda: <\/span><b>es el acceso al pago<\/b><span style=\"font-weight: 400;\">. Los asistentes quieren comprar, pero las barreras en los m\u00e9todos de pago limitan esa intenci\u00f3n. <\/span><b>La saturaci\u00f3n de pasarelas digitales durante las preventas<\/b><span style=\"font-weight: 400;\"> genera frustraci\u00f3n y altas tasas de abandono del carrito, dejando fuera a usuarios dispuestos a pagar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a8fc0 elementor-widget elementor-widget-text-editor\" data-id=\"e1a8fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En zonas <\/span><b>sin cobertura bancaria<\/b><span style=\"font-weight: 400;\">, el p\u00fablico queda excluido porque el efectivo es su \u00fanica opci\u00f3n viable; y la <\/span><b>falta de integraci\u00f3n entre canales f\u00edsicos y digitales<\/b><span style=\"font-weight: 400;\"> no solo complica la experiencia del usuario, sino que obliga a conciliaciones manual que consumen tiempo, elevan costos administrativos y abren la puerta a errores o fraudes. En este contexto, <\/span><b>la accesibilidad a m\u00faltiples canales de pago no es un lujo, sino una condici\u00f3n necesaria<\/b><span style=\"font-weight: 400;\"> para garantizar que los pagos en boleter\u00eda sea inclusivos, fluida y capaz de responder a la magnitud de los eventos masivos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a734870 elementor-widget elementor-widget-n-accordion\" data-id=\"a734870\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1750\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1750\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Saturaci\u00f3n de pasarelas digitales <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1750\" class=\"elementor-element elementor-element-773f782 e-con-full e-flex e-con e-child\" data-id=\"773f782\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cde9aad elementor-widget elementor-widget-text-editor\" data-id=\"cde9aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Durante preventas y lanzamientos, generando fallos y abandonos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1751\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1751\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Eventos en zonas sin cobertura bancaria, <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1751\" class=\"elementor-element elementor-element-d4cc520 e-con-full e-flex e-con e-child\" data-id=\"d4cc520\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428fd2d elementor-widget elementor-widget-text-editor\" data-id=\"428fd2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Donde el efectivo es la \u00fanica opci\u00f3n viable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1752\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1752\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Falta de integraci\u00f3n entre canales f\u00edsicos y digitales <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1752\" class=\"elementor-element elementor-element-670e978 e-con-full e-flex e-con e-child\" data-id=\"670e978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c05017 elementor-widget elementor-widget-text-editor\" data-id=\"9c05017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Que obliga a conciliaciones manuales y expone a errores o fraudes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48fb905e elementor-widget elementor-widget-heading\" data-id=\"48fb905e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La oportunidad: integrar pagos en red f\u00edsica para ampliar tu funnel\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e21b3c elementor-widget elementor-widget-text-editor\" data-id=\"61e21b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Llevar los pagos en boleter\u00eda m\u00e1s all\u00e1 de la app y <\/span><b>activar ventas en cada esquina del pa\u00eds<\/b><span style=\"font-weight: 400;\">: papeler\u00edas, droguer\u00edas, tiendas de barrio y minimarkets. Con la red f\u00edsica de Puntored, <\/span><b>m\u00e1s de 75.000 corresponsales<\/b><span style=\"font-weight: 400;\"> se convierten en puntos de pago para tus eventos, sin necesidad de invertir en infraestructura propia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0865d88 elementor-widget elementor-widget-text-editor\" data-id=\"0865d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esto no solo <\/span><b>aumenta la cobertura geogr\u00e1fica<\/b><span style=\"font-weight: 400;\"> y recupera al p\u00fablico que prefiere efectivo, sino que tambi\u00e9n <\/span><b>abre un nuevo canal de ingresos<\/b><span style=\"font-weight: 400;\"> para los comercios aliados, fortaleciendo microeconom\u00edas locales y posicionando tu evento en comunidades antes inalcanzables.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7462ea elementor-widget elementor-widget-image\" data-id=\"7c7462ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"781\" height=\"440\" src=\"https:\/\/puntored.co\/wp-content\/uploads\/2025\/09\/Boleteria-digital-y-fisica-integracion-con-la-red-Puntored.png\" class=\"attachment-large size-large wp-image-22266\" alt=\"Joven mostrando su boleto digital tras realizar pagos en boleter\u00eda a trav\u00e9s de la red Puntored durante un concierto\" srcset=\"https:\/\/puntored.co\/wp-content\/uploads\/2025\/09\/Boleteria-digital-y-fisica-integracion-con-la-red-Puntored.png 781w, https:\/\/puntored.co\/wp-content\/uploads\/2025\/09\/Boleteria-digital-y-fisica-integracion-con-la-red-Puntored-300x169.png 300w, https:\/\/puntored.co\/wp-content\/uploads\/2025\/09\/Boleteria-digital-y-fisica-integracion-con-la-red-Puntored-768x433.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-456eff02 elementor-widget elementor-widget-heading\" data-id=\"456eff02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo lo hacemos posible: experiencia embebida y conciliaci\u00f3n autom\u00e1tica\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8031c elementor-widget elementor-widget-text-editor\" data-id=\"6c8031c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con Puntored, las empresas de entretenimiento integran pagos en boleter\u00eda f\u00edsicos en tres pasos:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pago en punto f\u00edsico <\/b><span style=\"font-weight: 400;\">: el usuario paga en un comercio aliado y recibe un c\u00f3digo validado para redimir su entrada.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nuevo canal de venta: <\/b><span style=\"font-weight: 400;\">Los productos de boleter\u00eda se integran al portafolio que ya ofrecen los tenderos en la red de corresponsales, ampliando su oferta de servicios y permiti\u00e9ndoles generar ingresos adicionales sin necesidad de modificar su operaci\u00f3n actual.<\/span><p>\u00a0<\/p><\/li><\/ol><p><b>Conciliaci\u00f3n en tiempo real<\/b><span style=\"font-weight: 400;\">: cada transacci\u00f3n se valida y rastrea autom\u00e1ticamente, reduciendo errores y fraudes.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ec5c5 elementor-widget elementor-widget-html\" data-id=\"73ec5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"max-width:100%; overflow-x:auto;\">\r\n  <style>\r\n    .tabla-resultados {\r\n      border-collapse: collapse;\r\n      width: 100%;\r\n      font-family: Arial, sans-serif;\r\n    }\r\n    .tabla-resultados caption {\r\n      caption-side: top;\r\n      text-align: left;\r\n      font-weight: 700;\r\n      font-size: 1.1rem;\r\n      color: #FC0A8B;\r\n      margin-bottom: 10px;\r\n    }\r\n    .tabla-resultados thead th {\r\n      background: #FC0A8B;\r\n      color: #ffffff;\r\n      text-align: left;\r\n      padding: 12px 14px;\r\n      border: 1px solid #FC0A8B;\r\n    }\r\n    .tabla-resultados td {\r\n      padding: 12px 14px;\r\n      border: 1px solid #FC0A8B;\r\n      vertical-align: top;\r\n    }\r\n    .tabla-resultados tbody tr:nth-child(even) {\r\n      background: #FFF2F8; \/* tono suave del fucsia *\/\r\n    }\r\n  <\/style>\r\n\r\n  <table class=\"tabla-resultados\" role=\"table\" aria-label=\"Resultados comprobados\">\r\n    <caption>Resultados comprobados<\/caption>\r\n    <thead>\r\n      <tr>\r\n        <th scope=\"col\">Indicador<\/th>\r\n        <th scope=\"col\">Antes de Puntored<\/th>\r\n        <th scope=\"col\">Con red f\u00edsica<\/th>\r\n      <\/tr>\r\n    <\/thead>\r\n    <tbody>\r\n      <tr>\r\n        <td>Canales por evento<\/td>\r\n        <td>Limitados a 1\u20132 pasarelas<\/td>\r\n        <td>+75.000 puntos activados<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Tiempo de validaci\u00f3n<\/td>\r\n        <td>24\u201348 horas manuales<\/td>\r\n        <td>Inmediato y trazable<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Cobertura en zonas no bancarizadas<\/td>\r\n        <td>Baja o nula<\/td>\r\n        <td>Nacional<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Usuarios en efectivo<\/td>\r\n        <td>Hasta 30% excluidos<\/td>\r\n        <td>Reintegrados al funnel<\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf08744 elementor-widget elementor-widget-heading\" data-id=\"2cf08744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados que puedes esperar\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48b893f e-grid e-con-full e-con e-child\" data-id=\"48b893f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dbcde77 e-con-full e-flex e-con e-child\" data-id=\"dbcde77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d15bbd elementor-widget elementor-widget-heading\" data-id=\"3d15bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Festivales en regiones sin bancos:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741c441 elementor-widget elementor-widget-text-editor\" data-id=\"741c441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Habilitar puntos f\u00edsicos expande cobertura y puede aumentar ventas frente a ediciones previas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-118b104 e-con-full e-flex e-con e-child\" data-id=\"118b104\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c4df0 elementor-widget elementor-widget-heading\" data-id=\"d4c4df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preventas de alto tr\u00e1fico: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e46b2 elementor-widget elementor-widget-text-editor\" data-id=\"51e46b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dispersar c\u00f3digos por red f\u00edsica descongestiona pasarelas digitales y mejora la experiencia de compra.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc5376f e-con-full e-flex e-con e-child\" data-id=\"fc5376f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efc0bf8 elementor-widget elementor-widget-heading\" data-id=\"efc0bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aliados locales como puntos de venta:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1a769 elementor-widget elementor-widget-text-editor\" data-id=\"5d1a769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comercios de barrio se convierten en embajadores del evento, generan ingresos extra y acercan la marca a nuevas audiencias.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b930ce elementor-widget elementor-widget-heading\" data-id=\"2b930ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n pagos en boleter\u00eda: el pago no es el final de la compra; es el inicio del evento\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec632f7 elementor-widget elementor-widget-text-editor\" data-id=\"ec632f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Integrar pagos en\u00a0boleter\u00eda a trav\u00e9s de la red Puntored permite que tu boleter\u00eda llegue <\/span><b>a donde tu app no llega<\/b><span style=\"font-weight: 400;\">, multiplicando la cobertura, recuperando p\u00fablicos sub-bancarizados y mejorando los resultados del negocio.<\/span><\/p><p><b>\u00bfListo para ampliar tus ventas y abrir los pagos en boleter\u00eda a nuevas audiencias?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Agenda una reuni\u00f3n personalizada con nuestro equipo de entretenimiento y descubre c\u00f3mo <\/span><b>llevar tus eventos a cada rinc\u00f3n del pa\u00eds<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b165b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"29b165b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/puntored.co\/experiencias-embebidas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Soluciones para pagos en boleter\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365a73c8 elementor-widget elementor-widget-heading\" data-id=\"365a73c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Suscr\u00edbete y ent\u00e9rate primero de las novedades de Puntored!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c204763 e-flex e-con-boxed e-con e-parent\" data-id=\"c204763\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ampl\u00eda tu boleter\u00eda m\u00e1s all\u00e1 de la app: integra pagos en efectivo con la red f\u00edsica Puntored y llega a nuevas audiencias en todo el pa\u00eds.<\/p>\n","protected":false},"author":15,"featured_media":22268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[427,333],"tags":[],"class_list":["post-22265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencias-embebidas","category-sector-entretenimiento"],"_links":{"self":[{"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/posts\/22265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/comments?post=22265"}],"version-history":[{"count":11,"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/posts\/22265\/revisions"}],"predecessor-version":[{"id":22350,"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/posts\/22265\/revisions\/22350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/media\/22268"}],"wp:attachment":[{"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/media?parent=22265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/categories?post=22265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puntored.co\/en\/wp-json\/wp\/v2\/tags?post=22265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}