Our visual identity
Puntored is based on three pillars that will continue to mark the final purpose of its actions. Three pillars that have consolidated its trajectory and experience that leads to this transformation process that recognizes its history.
The human dot is one of the key elements to generate brand differentiation in the competitive environment. Its construction is based on the evolution of the rhombus, and along with the upper magenta dot it forms a person, giving it a human and close character to the brand.
In the correspondent graphic pieces, magenta will be used exclusively as the base color and the logotype in a white monochromatic version.
The Puntored logo can coexist with others, keeping a special distance and proportions so as not to lose visibility or forcefulness.
Some incorrect uses of the Puntored logo. It is important to clarify that proportions, permitted colors and integrity must be respected in order to maintain consistency and brand impact over time
In this manual you will find the essence of the Puntored brand, and understand what makes it special and how to deal and manage its visual identity from its strategic understanding, including how to work with the brand elements.